What is a digital marketing checklist?

The digital marketing checklist outlines the numerous components a business must consider for a successful strategy. It could range from a social media strategy to other promotion methods across several digital platforms. Depending on your business strategy, you can add or remove various features. However, in this tutorial, we will look at the essential things to consider while designing your digital marketing.

Digital marketing checklist essentials:

1. The Marketing Plan.
2. Branding.
3. Developing trust and visibility.
4. Search engine optimization.
5. Pay-per-click (PPC) strategy.
6. Lead nurturing.
7. Customer Service and After-Sales.
8. Launch and Execution.
9. Keep track of your results.
10. Preventing fraud.

1. Your Marketing Plan

Whatever your business, you'll need something to assist you make decisions and understand your performance: The marketing plan. You don't need a massive 1000-page booklet to help you determine what your marketing strategy is either. Quite the reverse. You can put your marketing strategy on one piece of paper and pin it on the office noticeboard. So, what should your marketing strategy look like?

Pre-launch:

1. Who is your target market?
2. What is your message to that audience?
3. How will I reach my target market?

During:

1. How will I collect leads?
2. How will I nurture leads?
3. What's my conversion strategy?

After:

1. How can I provide a premium experience?
2. How can I maximize client lifetime value?
3.  Can I generate referrals?

If you haven't examined all of these aspects of your marketing strategy, this can be regarded as the most fundamental framework for marketing success. Allen Dib's book, 'The One Page Marketing Plan,' has this list. A useful read for anyone embarking on their marketing path.

But to describe the entire book in one paragraph (sorry, Allen):

Create a clear vision of your ideal target audience; create a funnel to acquire their information, whether paid or organic; and then apply a strategy to generate business through positive feedback and recommendations.

2. Your branding:

Branding is a challenging aspect of the digital marketing checklist since it is far easier said than done. It also does not generate any direct sales in the short to medium term. However, if done correctly, it can generate long-term dividends. A good place to start with branding is to ensure that your name, logo, and brand identity are visible on all customer touchpoints. This does not imply that you should "invest" thousands in branding. The most important thing here is that customers understand who they are engaging with every time they visit your website, receive an email, or come into contact with your company. Great places to start include your email signature, website, and any packaging you send out. Nailing your branding is unlikely to generate cash on its own; you'll need to take further precautions to avoid draining your bank account. However, it can boost the ROI of all your other digital marketing strategies. When it comes to something as dynamic as digital marketing, having an extra edge might mean the difference.

3. Increasing trust and visibility.

Whether you're trying to build a steady trickle of potential consumers or want to unleash the floodgates, you must understand how to position your firm. As we'll see in a moment, certain marketing operations, such as content development and paid advertising, will produce a consistent flow. Nonetheless, these are complete strategies.

However, when presenting your business to your audience, consider step one and ask yourself:

1. Where do my clients look online?
2. How can I position my services as a solution to their problem?
3. How and when do they decide to invest?

Your first thought is undoubtedly, 'They search Google, and I can present some PPC advertising or blog content to hook in my audience.'

And you'd be half correct:

However, for early-stage organizations or those trying to improve their marketing, good visibility is generally achieved through a social media marketing approach. Whatever you think of TikTok, Linkedin, Reddit, Facebook, or Instagram, there's no denying that this is where the world currently gets most of its information. This most likely includes your target audience (yes, including B2B). At the very least, having a page on these social media networks will contribute significantly to marketing success. Whether you post or not is another affair...

But, wait... It's not only social media!

In the realm of internet scams, your brand is not trustworthy until it is established. So having comments or testimonials goes a long way toward gaining the trust of your intended audience. Create a method in your conversion funnel to generate reviews, comments, and testimonials on the platforms that your consumers will most likely use. Whether it's Google Maps, Yelp, Capterra, or TripAdvisor, seek to increase your star rating as part of the marketing checklist.

4. Recognize the value of SEO:

SEO, or search engine optimization, is a component of your total marketing strategy. The reason for this is that generating consistent organic traffic results in 'free' website visitors; however, the word 'free' is in quotes because it takes more than just time to get up and running. With a content strategy and Google's SEO-recommended techniques, you can enhance your search engine ranking and, perhaps, increase sales. As a business marketer, you should prioritize on-page SEO over chasing backlinks. Simply expressed, this means that your website's content approach should come first, followed by domain rankings and backlinks. It's vital to remember that SEO is a medium to long-term marketing strategy, not a one-time marketing tactic. According to Semrush, it may take up to 6 months before you see results. However, in exchange for constant organic Google traffic and brand recognition, the investment is worth it.

Here are seven tips to get you started with your business's SEO:

1. Don't cut corners. SEO is a difficult but worthwhile effort, and simply throwing a few keywords onto an article will not cut it. Have a plan, target a specific customer search intent, and develop a marketing strategy to supplement your content strategy efforts.
2. Make sure your website provides an excellent user experience, from speed to responsiveness. Bounce rates don't only affect PPC advertisements.
3. Concentrate on your company's distinct offerings. That way, you'll attract the right customers.
4. Remember that Google promotes high-quality, useful content, so give your searchers what they're looking for. Use the Google SEO guidelines to ensure that all of your material is properly formatted and presented.
5. Pay attention to other types of content marketing, such as YouTube videos, social media, and even podcasts, if they are appropriate for your company. If you just have a limited amount of time, don't do too many things at once because you'll squander energy and resources quickly.
6. As with many marketing endeavors, avoid focusing too much on short-term results. Have a plan, adhere to it, evaluate your performance, and set attainable milestones to help you focus on the objective.
7. Understand the importance of off-page SEO, namely backlinks. However, recognize that it has a place in your approach and should not be the primary focus right away.