How can the ideal digital marketing plan for SMEs be defined?
Marketing Digital:
Since the advent of the Internet, marketing has seen many changes in society, which has marked a before and after in our lives. One of them is the mindset of the consumer: whereas in the past they were more passive, consumers nowadays are more informed, they search for information, compare products, etc.What ramifications does this have?
It's simple to answer: all businesses must have a unified web presence. In other words, for any business to thrive in today's digital and cutthroat marketplace, tiny and medium-sized enterprises (SMEs), digital marketing has become imperative.What is digital marketing and how does it benefit small and medium-sized businesses?
Marketing Digital:
For SMEs, digital marketing can be described as any digital activity designed to help an organization achieve its set goals. As we explained earlier, adapting to the modern customer has become a crucial step. However, this is not the only advantage of implementing a digital marketing strategy for your small or medium-sized business. Its flexibility also allows you to brand your company, target the market, and reorganize operations instantly. This article contains the main benefits of any effective digital marketing strategy. However, do you know what mistakes many SMEs make when implementing their strategy? Without a complete analysis of your situation and your competitors, start developing strategies immediately. First, conduct a digital marketing audit to determine the current state of things. Before we can develop any strategy, we must conduct a digital marketing audit to determine where we and our competitors stand.
Which are the things to consider?
1. Persona of the buyer:
The buyer persona, a crucial and essential component to later construct our complete strategy, is an ideal consumer archetype for a service or product. Ultimately, we want to bring value to our audience's digital marketing strategy by producing engaging content. How then can we provide value to them if we don't know who our ideal client is? To obtain a comprehensive understanding of our buyer persona, the following data must be gathered: Personal: hobbies, goals, motivations, sociodemographic profile, and, most importantly, their "pain" or pain point, which is any need, drive, or issue that the customer has that our product or service can address. Internet usage: sources of information, social networks you are a part of, etc. Workplace behavior: your duties, goals, and obstacles, as well as your ability to make decisions... Relationship with our business: what makes our brand most appealing to you, how you know us... Defining the negative buyer persona—someone who does not mesh with our potential client because of their requirements or traits—is also crucial in this step. Don't miss this post if you'd like to learn more about the significance of the buyer persona.2. Attracting traffic
After defining the buyer profile, we will examine the traffic attraction stage, or how to make contact with this prospective customer.
2.1. Search Engine Optimization:
Marketing Digital:
SEO, or search engine optimization, is a strategy for drawing in our target audience. It involves any actions taken on a website to increase its exposure in search engine results pages. We need to consider two different forms of SEO to properly analyze the SEO of our page: off-page SEO handles external aspects, while on-page SEO deals with elements that search engines look at within a website.To examine on-page SEO, we must go over things like:
Web semantics: the fact that there is a relationship between the many keywords in your content and their density. Optimizing the post titles and descriptions: make sure the primary keyword appears in the title as soon as possible, along with the name of our organization if applicable... and that the keyword appears in the description as well, along with some variations that encourage readers to click, a sufficient length, etc. Headers: use the right headers to tell Google how important each section of our material is (H1, H2, and H3 are typically used to show the titles of the widgets and posts, respectively). Image Optimization: Verify that the photos are not excessively huge and that an HTML tag has been inserted to describe what is seen in the image.